How to Make Friends and Alienate People

"Any search for a new ballpark site needs to explore all of the Tampa Bay region. This is what we repeated to Mayor Foster today. We thanked him for his gesture, and we conveyed to him again that we will consider sites in St. Petersburg and Gateway when we are considering all potential sites in Tampa Bay." - Matt Silverman, Tampa Bay Rays Team President

With that statement, Stuart Sternberg and his team of upper managers have not only said both Tropicana Field and downtown St. Petersburg are done, but they also want nothing to do with Pinellas County at this point, as well. He and his associates have managed to insult, degrade, and belittle the team's only allies for the last 13 years. Tampa has said repeatedly that they cannot and will not pay for a stadium on their side of the Bay, yet he continues to push the issue. Why, knowing all that, would be tempted to bite the hand that feeds him?

Almost three years ago, the then-Devil Rays gave us fans two things to cheer for: a new name and color scheme, as well as plans for a new, waterfront, open-air ballpark right in the heart of St. Petersburg. It was a technological marvel, promising the freedom of open-air baseball, with fresh breezes off the Bay and air-conditioned corridors to keep the temperature in check, and the protection of a weatherproof fabric retractable roof that would blend seamlessly into the skyline and prevent inevitable rainouts. It would be built on the longtime home of Spring Training in St. Pete, Al Lang Field, a place where baseball was played for three generations. Great teams from the Miracle Mets, Ozzie Smith's Cards, eight of the Yankees' championship teams, and the 1951 NY Giants' pennant winners, not counting all the teams that played on this hallowed ground as visitors over the decades. This ballpark even experienced an actual live-birth of a new team, the Gulf Coast League Devil Rays, the necessary precursor to today's American League Rays, that first took the field in 1996 on this site.

So, it has the pedigree and it has the views of downtown and the Bay, but does it have the space for something this size? The drawings presented to the public showed that, with minimal disruption to the original footprint, the dream stadium of the Rays would fit. Yes, it would require a 600+/- square foot section of the Bay to be filled in near the dogleg on Bayshore Dr SE, but it would guarantee St. Pete would be the home of Major League Baseball in Tampa Bay for a very long time. With ample parking downtown, connection to Interstate 275 via two connecting freeways, and access to the existing bus hub in downtown - with space available in the parking lots of the St. Petersburg Times for an intermodal transit hub when rail gets going in a decade or so - what could possibly be the downside to this?

Enter 1 Beach Drive, St. Petersburg, FL, 33701 aka the Bayfront Tower.

What seemed like a surefire way for the city to get the 80 acres the Trop sits on back onto the tax roles and a permanent home to the area's "boys of summer" quickly turned awry. Betting against old, rich, blue hairs with nothing to do and all the time in the world to do it is a mistake. After a year of debates, protests, campaigns for and against the proposal, and being a hot-button issue in the mayoral race, the Rays officially tabled the idea indefinitely. What seemed like the right thing for a city on the rise was now just a smoldering pile of ash. The dream stadium would stay just that: an eternal dream that would never come about.

Fast forward to June 2010, where the Rays - which had been dodging the question since their first proposal died, who insisted they're not demanding anything but "we will not be playing in Tropicana Field in 2027" - all of a sudden demanded something: a new home, and soon. But it came with a caveat: no more talk of downtown St. Pete, and probably no more talk of St. Pete as a whole. The place where the impossible dream started will no longer the be the home of the next dream. Just like a jilted lover left on his knee after his girlfriend said, "No," the Rays are doing what they can to cut ties with St. Pete, including possibly spiting them by leaving the county entirely. What once seemed like a sure thing less than 24 months prior turned into, for lack of a better word, a clusterfuck.

So, Stu has done everything right to this point: he made his case, brought forth a proposal, accepted the first defeat gracefully, plotted his next move, and pulled the trigger. Hell, it could even be argued that his refusal to accept the first (of many to come, I'm sure) compromise by the City since this all started was smart. As a good friend of mine pointed out, "It doesn't matter to me where they go as long as it's not out of state or too far out of the TB area." And despite my rage for the cavalier attitude in Stu's blatant shunning of St. Pete, he's right: we do need to do whatever it takes to keep them, as they are our team, and to let the Rays go to Portland or Charlotte because of our petty parochialism would be a PR disaster of epic proportions for the region as a whole. No one would ever want to move to such a "spiteful, ungrateful, and shameless" area; we've already gotten a black eye for - no matter if it's justified or not - our treatment of the homeless population, so we shouldn't give the national media any other reason to turn potential new residents away.

That all said, St. Pete shouldn't be sold out, either, to make the "spirit of cooperation" work. As I've said previously, we stand to lose the most should they leave our city, as we we've been the ones putting out the money to make the team viable in the area. As evidenced by their television ratings, they are definitely a team with a loyal and deep fan base, despite the accusations by know-nothings from other regions, so it's not a case of overall apathy. In fact, I think they could do just as well, or maybe even marginally better, over in downtown Tampa, though not as good as people are alluding. (Let's face it: until mass transit is up and running, people just don't like the hassle of driving and parking along with 17,000 others.)

Without some kind of guarantees in a new contract, however, St. Pete loses something more than status as a "major league city" by forfeiting the Rays to Tampa or anywhere else: they lose the revenue brought in, and in the end, that's all that should matter to the City. There's a guaranteed 81 days a year - in the middle of a summer season that's brutal for natives, let alone visitors - where people will be downtown. People are spending more time downtown since parking is harder and harder to get at the Trop, and they make more impulse purchases based on what they see when they walk by, which is what fuels areas around the county like Wrigleyville, the Inner Harbor, and the Gas Lamp Quarter.

Losing that guaranteed draw will cause irreparable harm to the overall economy of the city; the Suncoast Dome was built to get the city out of that same economic disaster in the first place. So, that's the main reason Foster needs to try and keep them in St. Pete first, but if they can't (and without a proposal by the City the team can't refuse) they need to focus on protecting our interests. Require any negotiations with other cities include a guaranteed percentage of the revenue coming to St. Pete. In return, we invest that same percentage rate into the final cost of the new stadium. We force the first cooperative effort by any of our cities since the bridges were built, which in turn could lead to more cross-Bay relationships, including mass transit, and finally bring us on-par with other metros across the country. Doing so guarantees St. Pete much-needed revenue for as long as the stadium stands, the Rays get their dream stadium in any city they want, and the new home of the Rays is still within 60 minutes of the loyal fan base it has painstakingly created over the past 13 years.

I'll be the first to admit it: I'm spoiled. I have baseball in my backyard and don't have to sacrifice much to be there; sadly, not everyone's that lucky. However, this is a very spread-out area, so getting a stadium near the vast majority of the population - like it is in cities like Boston, New York, Philadelphia, Chicago, and Los Angeles - is near impossible. To make it all work, we all need to sacrifice something we cherish. For me, it's the stubbornness of letting them leave my grasp and following them wherever they end up. For St. Pete, it's the civic pride and bragging rights they bring. For people more than 15 miles from the stadium, it's the idea that "if it's not 5 minutes away, it's too far," and tossing that out the window.

We cannot, however, sacrifice everything for something, and when being put in an unreasonable position of "bad guy" solely for the "greater good" without any chance to ask for anything in return is unacceptable. If you'd like to be a good negotiator, Stu, next time St. Pete comes to the table with a proposal, understand the City will inevitably lose massive amounts of cash based on your move and offer them a bone in return for their cooperation. You'd be surprised how far you can go with a little empathy.