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I'm ending my self-imposed moratorium on discussing baseball. It's a sport I love, as Kevin may argue, to a fault. It's one of the things I'm truly optimistic about in life and I can spend hours talking about it. It's one of the common denominators we all, as Americans, can relate to. Whether we love it or loathe it, we all respect it as America's Pastime. Yeah, football is more ingrained into the American psyche now, but that's just dumbed-down rugby. Basketball has Mayan and African origins, and hockey is all thanks to the Great White North. Baseball, whether or not related to cricket in its purest form, is, like mom and apple pie, Americana in its essence.
The love of the game is what makes Major League Baseball the second-most profitable sports league in the world (behind the NFL). Japan has its own Major Leagues, as well as most of Southeast Asia and some European nations. It's a simple game, really: hit the ball, run to the bases, make it home without getting caught. It's how it's done, as well as the length of the season, that adds to the intrigue. The home run chases, the pitchers' duels, the trades: they all make a season interesting. Fans live and die with one of the 30 teams you remain loyal to season after season, as if they were some sects of a cult religion. You learn to hate the warring factions, even if you're not sure why there's animosity, simply because your father, and his father, and his father all did before you. You carry a torch for your mortal gods, no matter how well or how poorly they do. No other sport allows one team to have a wretched day and still be able to join the immortals of October, especially not the anointed football. "Baseball", as the Tampa Bay Rays' marketing department has been saying all year, "is beautiful."
This is why I feel now is the time for expansion into both underserved and unserved markets. The love is still there and people still want to see the boys of summer become our gods of the cult. Minor League Baseball is alive and well in this country, though most of the players aren't under the pretense they will ever make it to the Bigs. Some major metropolitan areas are more than 200 miles from their closest MLB team, and while their MiLB players are grateful to play there, they, as well as the citizenry of those "minor cities", would love to host the real deal. They would love the opportunity to have the Commissioner's Trophy parade down their Main Street - or at least appear for photo ops in City Hall.
St. Pete is the most recent to experience this. Long considered the Birthplace of Spring Training, St. Petersburg joined the "major cities" in 1998 by finally filling the Thunderdome with its own baseball team. It took 11 seasons, but the Rays finally had its first winning season, playoff berth, and World Series appearance - all at once. And while the season didn't include a ticker-tape parade down Bayshore Dr, the Commissioner's Trophy did finally set foot on this holy city, the mecca of modern baseball, spring home to the immortals - Ruth, Gehrig, DiMaggio, Musial, Ozzie Smith, Stengel, among countless others that faced them in the holiest of shrines, Al Lang Field. It took 92 years from the time Mayor Al Lang convinced the Phillies and Browns to come to his city in March until his ultimate dream was realized of a World Series being played there, but it truly was worth the wait.
It's time for others to feel that euphoria of each pitch, the joy of each homer, and the overall feeling of ecstasy of a Major League Baseball season. And with that, I give you my possible candidates for expansion. Keep in mind that, due to the current scheduling structure of the Majors, only even numbers can join at once, or else the National and American leagues would need to play each other all the time, and personally, I like the fact they're separated, save three weeks-a-year. Without further ado, here are the candidates for a new franchise and why - welcome to the Majors, everyone:
1.) Hampton Roads - With the exclusion of Las Vegas (which no pro sports team will touch until they come to an agreement over sports betting), this region is the largest metropolis without any of the Major Sports (MLB, NFL, NBA, and NHL). They're chomping at the bit for anything to come their way; in fact, they almost obtained the then-Montreal Expos with the hopes of an expansion to their minor league park would seal the deal. Unfortunately, it didn't, and that team is now the Washington Nationals, a mere 208 miles one-way away. With a worthy investor and a hungry populous, this turns into a gold mine for anyone willing to take a chance.
2.) Portland, OR - This city is the model of urban planning. Its metro system is constantly ranked toward the top of lists year after year and its environmentally-conscious government make this one hell of a desirable locale. It has only one "Big 4" team: the NBA's Trailblazers. The people love them intensely and that rabid fandom would carry over to baseball, making it more than profitable in every sense.
3.) Vancouver, BC - "But Jimbo, didn't MLB just pull half the Canadian teams back to the US?" Yes, but Montreal's biggest flaw was its white elephant, the Olympic Stadium. That place costs more to operate in, even paid-off, than almost every other stadium in MLB. This is why even the CFL pulled the Allouettes out and built them a new stadium. Vancouver, on the other hand, is just as large of a metro, with a large percentage of their citizens being Mariners, not Blue Jays, fans. With over 2 million in the metro area and being the only other city in Canada with professional baseball (minor league Class-A Canadians), this is a perfect fit into the Majors.
4.) Charlotte, Raleigh, or Durham, NC - North Carolina is home to the other three of the Big 4: NFL's Panthers, NHL's Hurricanes, and NBA's Bobcats. North Carolina is also home to nine minor league teams of all three skill sets, and one of the most famous teams in the Minors, the Durham Bulls. The pedigree is there, but are the people of North Carolina ready for baseball? I think so, and it would not be a bad investment to think likewise.
5.) Wilmington, DE - Why would I suggest such a small town, one of only 75,000? It's the same distance from Philadelphia as the Dodgers/Angels, Orioles/Nationals, and Giants/Athletics are from each other. Philadelphia is the largest metro without two teams in at least one sport, and as the Athletics were the American League team in Philly from the time they helped charter the AL in 1901 (the team existed in some form since 1876, however) until 1954 when they went to Kansas City, and the fact the Phillies have almost sold-out every game over the past few seasons, they proved they can handle two teams. Putting it in Wilmington allows enough distance for the fan bases to naturally grow in opposite directions: the southern regions attracted to Wilmington and the northern regions attracted to Philly. The AL/NL rivalry could begin again. The Blue Rocks' Frawley Stadium has enough space to expand into a 40,000 seat field, and with its close proximity to downtown Wilmington and I-95, it's a sure-fire bet they will be profitable.
Considering the most likely scenario is going to involve only two teams, bringing the total to 32 - which works well for the NFL - and the most likely candidates would be one new metro (the largest with the least competition from other leagues, Hampton Roads) and a proven area in search of a second team (the Delaware Valley), the new divisions would keep old rivalries in tact as much as possible while allowing for the new additions. Unlike the "four teams, four divisions" system the NFL uses, that won't work in MLB's case to keep said rivalries and the playoff format in tact:
National League East: Philadelphia, New York (NL), Atlanta, Florida (soon Miami), Washington, Pittsburgh
National League Central: Chicago (NL), Milwaukee, St. Louis, Cincinnati, Houston
National League West: Los Angeles, San Francisco, San Diego, Colorado, Arizona
American League East: New York (AL), Boston, Toronto, Wilmington, Hampton Roads, Baltimore
American League Central: Chicago (AL), Minnesota, Cleveland, Detroit, Tampa Bay
American League West: Seattle, Anaheim, Texas, Oakland, Kansas City
The playoff format would need to be changed slightly, but it would result in only an extra, at most, 3 days of rest for the division winners. With the sudden explosion of extra teams, it would be time to expand to two wild-card slots instead of today's one. This allows more teams to make it to the postseason with a still significantly less percentage-wise playoff ratio when compared to the other leagues. However, the two wild-cards would face each other in a best-of-three, with the winner playing the next team by the same rules as today (#1 seed, except if that team is in the same division).
Now, I'm sure I'll get pushback for my choices of cities that would make it, the subsequent alignment of the divisions, and the postseason arrangement, but if you notice, I picked the most logical choices for all in regards to potential fanbase and overall revenue on all accounts. Also, this is my world and I will do as I see fit.
So, you think you can do better? What would you do, if given unlimited money and power? Which cities would you expand to? Or, would you contract, and if so, who would you eliminate, and why? Can you do better than me? Show me what you're playing ball with!
No, this post is not about baseball (which, the Rays are in Denver tonight @ 8:40, and the Phils are hosting Canada's Last Hope @ 7:05, so watch them!), nor is it about the latest news regarding Tropicana Field's fate (which won't be mentioned at all on this blog until something substantial comes along, I promise); it's about Tropicana orange juice - that stalwart of breakfast tables across America - and advertising ideas gone horribly wrong. I know, an introspective on bad ideas not performed by myself is a departure for me too, but there's a first time for everything, right?
Today's Tropicana Products, a subsidiary of PepsiCo, started back in 1947, when Anthony Rossi moved from New York to Palmetto - just south of St. Pete on the other side of Tampa Bay - and started Manatee River Packing Company, a packing plant for fruit box gifts and fruits destined to be thrown on salads. Then, in 1952, he bought an old cannery in Bradenton, which is now the home of the Tropicana processing plant. The familiar "Tropicana" name game from their premium juice they provided, and the company took that name as their own in 1957. Pepsi bought them in 1998, and the rest is history.
For many years, they've had one of the most recognizable logos in advertising history: the fresh-picked orange, dew still dripping off of it, with a straw in it. It's meant to symbolize the freshness of the juice, as it really does taste fresh-squeezed. I, amongst millions of people daily, enjoy a cold glass of OJ in the morning (pulp-free, please!), and have grown to love that little orange being massacred with a plastic drinking utensil. Thanks for taking one for the team, little guy!
However, at the beginning of the year, PepsiCo committed its own "New Coke"-sized faux pas, changing that beloved death-by-straw orange into this:

Classy? I guess. Bland? Completely. Enticing? Meh, not really. It's just a glass of orange juice, nothing special or fancy. Now, if it came with its own champagne or vodka, I'd be more likely to buy it, but since mimosas and screwdrivers in the morning right before work could be hazardous both to your driving and career longevity, that's probably not the image you want to go for. And apparently Pepsi realize they messed up, too, because it was changed quickly thereafter back to the lovable, drinkable orange.
So, that brings me to the reason for this blog post: marketing failures. And this is where I ask for audience participation. Other than the "New Coke" fiasco, what big advertising "miscalculations" stick out in your mind? I'm curious to see what others consider an Epic Fail.
Alright, I'm outta here. Don't forget, the Phils are on CSN at 7:05 and the Rays are on Sun Sports at 8:40. Oh, and if you're out in Denver, don't forget to don your Rays gear and head out to Johnny’s New York Pizza & Pasta Shop in Lakewood tomorrow to get your free meal, since the Rays still made it to the World Series. See? The Rays may not have won, but they're still honored across the country for being bad-ass last year!